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Common Mistakes · Module F7

Six mistakes that cost people money, and all six are in your control.

What you cannot control
The market. Which year is the bad one, how deep it goes, how long it lasts.
What you can control
How you respond. You can’t stop a bad market, but you can avoid the decisions that make a bad one worse.
In football, kicking the ball into your own net is called an own goal. Nobody else caused it. These are the six ways investors do it to themselves.
← Your own netThe goal →Your plan1 · Switching to last year’s winner2 · Owning only Canadian companies3 · Mistaking complicated for clever4 · Market timing requires two decisions5 · Holding on to one falling stock6 · Buying because of hype or a predictionBuild a sound plan.Understand it. Give it time.
Own goals, explained
Hover or tap any of the six to see what it means in plain investing terms.
Educational content only. Not investment advice.